The Essentials of Multivariate & AB Testing

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107 pages full of Do’s and Don’ts that are a must read for anyone looking to get started with online test, growth hacking, and conversion optimization. 

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From the very basics of testing for a beginner, to the essentials on how to create a successful test with a sound hypothesis, this guide has it all. You will learn:


Basics of AB Testing


Basics of MVT Testing


What Elements Should You Test In An A/B Test?

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14 Beginner Mistakes That Will Kill Your A/B Testing (And What You Can Do About Them)


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AB Testing Best Practices

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