The Essentials of Multivariate & AB Testing

107 pages full of Do’s and Don’ts that are a must read for anyone looking to get started with online testing, growth hacking, and conversion optimization

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What is in this guide?

What is AB testing? when should you use it?

What is the difference between AB and multivariate testing?

What are some of the best available AB testing packages?

What is multivariate testing? when should you use it?

What are some of the best practices for AB testing?

14 common AB testing mistakes and how to avoid them!

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